Duration: September 2019 - February 2021
Target user / group: Start-ups, Small online businesses, Storage users, Logistics users, Household users and Office users
Team size: 1 designer(myself).
In this project, I was tasked with rebranding Spaceship's logo to better reflect its innovative and futuristic identity. The client sought a fresh, abstract design that would symbolize their name and mission effectively.
Previous Logo:
The old logo mark featured a blue hexagon in the centre, surrounded by three chevrons. While functional, it lacked the distinctive and modern flair that the client desired.
New Logo Design:
The new logo mark I designed is an "S" enclosed within a circle, accompanied by a triangle in the circle&aposs orbit. Additionally, the "i" in the text logo is represented by a triangle. This abstract representation of a spaceship aligns perfectly with the brand&aposs name and futuristic vision.
The rebranding process involved several conceptual stages to ensure the logo conveyed the desired abstract and modern aesthetic. The introduction of geometric shapes, such as circles and triangles, provided a dynamic and engaging visual that symbolises movement and innovation.
The final logo successfully embodies an abstract spaceship, aptly reflecting the brand's name and futuristic aspirations. The updated design is both distinctive and modern, ensuring Spaceship stands out in its industry.
