For this project, I handled the complete rebranding of Life Chiropractic Center&aposs logo and corporate stationery. The client desired a retro or vintage aesthetic with a masculine feel. This project was particularly challenging and rewarding, as it required careful attention to detail and a deep understanding of the client's vision.

The client was unhappy with their previous logo upon discovering it was directly copied from a shampoo bottle design. They wanted a new logo that embodied a vintage look while exuding masculinity. Initially, we explored a colour palette of brown, navy, and yellow. Ultimately, the client chose to proceed with navy as the primary colour.

Several drafts of the logo were created to align with the client's vision. After multiple iterations, the client selected a version featuring a rugged pen stroke texture across the cursive word "Life," which perfectly encapsulated the retro and masculine feel they desired.

The final logo successfully met the client&aposs expectations, presenting a distinctive and original design that stands out while resonating with the vintage and masculine theme. The updated corporate stationery further reinforced the brand's new identity, ensuring a cohesive and professional look.