Duration: 2 weeks in March 2024
Target user / group: Online shopping consumers
Team size: 1
A suggested redesign of shopping app by researching existing e-commerce apps.
The decision to propose a redesign of shopping apps by analysing existing e-commerce platforms. By scrutinising popular apps such as Shopee, Amazon, and Fairprice, it became evident that there were significant shortcomings in user experience and interface design across various domains.
By understanding the unique demographics and service offerings of each platform, tailored redesigns can significantly enhance user satisfaction. This proposal aims to address existing pain points and elevate the overall shopping experience for users. Keep reading to discover how these insights can revolutionise app design.
Study of Shopee App
Shopee's design draws inspiration from Chinese apps such as WeChat, Momo, and Tencent, contributing to its complex user interface (UI). The app boasts numerous features, which may overwhelm users unaccustomed to such content-rich UIs. The Amazon app stands as a formidable presence in the e-commerce realm, providing users worldwide with an extensive range of products and services. However, in areas concerning user experience it has been resistant to change.
- Overwhelming feeling due to information overload
- Visual chaos which make it hard to navigate
Study of Amazon App
The Amazon app stands as a formidable presence in the e-commerce realm, providing users worldwide with an extensive range of products and services. However, in areas concerning user experience it has been resistant to change.
- Long product titles
- Text-heavy descriptions
- Relatively less visually chaotic compared to Shopee
Study of Fairprice App
The Fairprice app serves as a platform for ordering groceries from a supermarket chain, while also facilitating payment at food courts and offering digital vouchers for select supermarket products.
- Absence of advertisements compared to Shopee and Amazon
- Useful feature to know if product is in stock at a specific store location
After studying the 3 apps, here is what i would suggest:
Shopee App
- Simplify Navigation:
- Reduce the number of options in the homepage and streamline the user journey to make it more intuitive.
- Prioritise Content:
- Design the screen layout for types of content and provide clear pathways for users to access additional features.
- Visual Cleanup:
- Simplify the visual design by decluttering the interface, using consistent design elements, and ensuring better contrast and hierarchy for easier scanning.
Amazon App
- Refine Product Presentation:
- Shorten product titles and provide concise, scannable descriptions to reduce cognitive load and help users make quick decisions.
- Enhance Visual Organisation:
- Improve the layout and organisation of product listings to reduce visual clutter and make it easier for users to find relevant information.
- Streamline Checkout Process:
- Simplify the checkout process by reducing the number of steps and minimising distractions to improve overall user experience and increase conversion rates.
Fairprice App
I don't have much criticism about the app.
- It prioritises simplicity and clarity in design to ensure a user-friendly experience.
- There has been intentional design focus on relevant features.
Reflections:
Here is the low fidelity wireframe of my suggested solution.
It was fun to reimagine the app and present my take on a shopping app since we usually start our shopping research online before we decide to purchase online or in store.
