As the main designer (with the guidance of lead designer) working on this project, I collaborated closely with key client stakeholders. My role encompassed comprehensive research into the diverse demographics of our target users across various client services. This research served as the foundation for structuring information and content in a user-friendly manner, prioritising both user experience and visual design throughout the iterative design process.

The primary audience for this website comprises the client&aposs app users, our collaborative partners within the app, investors, and employers of Foreign Domestic Workers (FDWs). Recognizing this diverse user base, I aimed to create a cohesive and intuitive interface that catered to their specific needs and expectations.

Upon joining the project, the website was in its growing (nascent) stages, aligning with the client's evolving vision for the product. My efforts were dedicated to shaping this vision into a robust and engaging online platform, meticulously refining the website through successive iterations, ultimately culminating in the creation of the final mockup and launch of the live website.