Duration: April 2022 and June 2023
Target user / group: Foreign Domestic Workers (FDWs), Overseas Indonesians and Students
Team size: 2 designers.
The client, Anak Indonesia, envisioned the app, Bang Ando, named after its founder Ando, as an ecosystem tailored to serve the needs of his community. The primary objective was to establish a deep sense of relatability for users, fostering a dependable relationship akin to that of a trusted brother, known as "abung" or "bung" in Malay, reflecting the essence of the app's namesake.
Formerly Bang Ando
Logo Before
Top right and bottom right. The logo was designed in the shape of a heart with two circles on top, representing heads. The lowercase letters "ai" are the initials of the company, Anak Indonesia.
Logo After
In 2022, the company's branding shifted towards Bang Ando. The new logo design features icons resembling people, with Bang Ando represented in red, wearing a traditional Indonesian hat called a 'stanjak'. The design also includes arms draped over the shoulder of a friend in blue, symbolising camaraderie.
